About Us

Advance Synergy Berhad (ASB) (192001000024 (1225-D)) was incorporated in Malaysia on 5 June 1920 under the name of Batu Lintang Rubber Company Limited and assumed its present name on 14 May 1992. The Company was listed on the Main Market of Bursa Malaysia Securities Berhad on 22 March 1961.

Over the last 30 years, the Company has diversified from the property development and investment to its current principal activity of investment holding with subsidiaries and associates engaged in service and consumer activities in the following industries:

  • Hospitality
  • Information & Communications Technology
  • Property Development & Investment
  • Travel & Tours
  • Financial Services
  • Bus-Body Fabrication; and
  • Education
Years Established
Years Established
Total Revenue
Revenue 2021
Operating Profit
EBITA 2021

Our Vision

To be a premier global corporation.

Our Mission

To be a successful and socially responsible global corporation offering quality products and services

Our Strategy

We seek growth through synergistic partnerships and alliances to achieve our mission.

Our Values

  • To Our Shareholders
    We ensure a fair return so that our shareholders will value their investment.
  • To Our Customers
    We value our customers by providing them with high quality products and services at competitive prices.
  • To Our Employees
    We care for our people by creating a conducive work environment, nurturing them to their fullest potential and recognising their contribution.
  • To Our Community
    We honour our social obligations and contribute to the economic and social wellbeing of every community in which we operate.